ZenHub is the only agile project management tool integrated directly in GitHub, and used globally by well recognized organizations such as Adobe, Apple, NASA, Microsoft, and Comacast.

I started as the only Senior Visual Designer, and worked closely with two Product Designers, and a marketer. We were a small, but mighty team!

My role was to take ownership of the visual identity of ZenHub. My first project was to spearhead the website redesign. The website at the time was dated, and did not resonate with many of our customers. Below is what the website looked like when I joined:

It was clear ZenHub needed a strong brand personality, and more consistent visuals across. In addition, the legacy brand palette (above) was extensive, and consisted of too many similar tones.

Thus, we decided to tackle a rebrand too. This was more than a rehaul of the brand and visuals; it was also an effort to establish a strong brand personality for ZenHub that the team can rely on.

The website redesign, and rebrand project had an aggressive timeline to launch within 3 months.

The first thing I tackled was the Focused Teams eBook (shown example). The current visuals across both books were not consistent and did not have much personality.

I decided to take things into my own hands and quickly refreshed the Focused Teams eBook graphics. I used a similar colour palette as the first eBook as a way to align them, and created graphics that communicated the messaging in a playful and meaningful way.

The end result sparked positive feedback and excitement across the team. The new graphics were shortly reflected across onboarding videos, slide decks, and team collaterals. This change made a huge impact on the visual front, and became the catalyst of creating a unique personality for the brand.

A capture of the refreshed Focused Teams eBook graphics:

ZenHub 2.0

The team wanted to migrate the website to Wordpress, but after doing some research on my own, I pitched the idea of building it on Webflow to the leadership team. My goal was to propose a more versatile and capable platform that is closely aligned with the overall goals of the rebrand.

I researched and interviewed specalized agencies affilated with Webflow, and after due diligence, proposed to hire SVZ to help us build and develop our website. I spearheaded the visual and creative dirfection, and worked with our Product Designer and SVZ's designer to streamline our new brand colours, and develop a solid concept for our rebrand.

The space theme, was my proposed direction in order to capture the spirit of ZenHub's drive for discovering new ways to improve our product, and ways to improve agile product management for software teams.

The space theme also allowed us to scale well with fun shapes and dynamic forms that added much needed personality to our product graphics and photography.

I spearheaded the overall illustration and animation style for our rebrand with the help of our UX designers. It was important for the rebrand to be aligned in both marketing and product for a seamless experience (more on that here).

Below is a collection of different rebranded marketing assets:

Below is the latest revamp of our first eBook (previously known as Better Software and Stronger Teams):

These newly revamped graphics is used in different areas of the Product, as well as internal swag such as stickers and team shirts!

I also helped create assets for AxiomZen (our parent company). Below is an example of the background I created for the company's internal log in platform (Okta) by incorporating the brand colours across the three teams.

Throughout 2021, the marketing team grew from a team of 1 to 7, and so did the level of marketing efforts. As the only visual designer for the team up until January 2022, I had to work efficiently and challenge myself creatively to meet various marketing stakeholders' needs (ie. digital ads, email campaigns, landing pages, eBook graphics), as well as the rest of the team (Product, Customer Success, People and Culture), while pushing for high quality and visual consistency across all areas.

Looking back, it was a challenging but rewarding journey to develop and grow the ZenHub brand into what it is today. More importantly, it has been amazing to be able to create a positive brand experience that the internal team can resonate and be proud of.